Freddie Potgieter

Freddie Potgieter
With a B Compt Hons, CTA, Freddie completed his articles at KPMG, following that he moved into Financial Management in Transnet and Panasonic SA. Within Panasonic, Freddie moved up in the Company and became Division Director OA, IT and Telecommunications. This sparked his passion for the IT and Telecoms industry. Pursuing this passion, by 2011 he had moved into the role of Financial Executive at Reutech Solutions and by 2015, he took over the role of CEO for Nashua Communications. When he isn’t heading the Nashua Communications team, he loves riding his Harley Davidson and deep sea fishing.

Recent Posts

The pros and cons of remote working in a communication age

Posted by Freddie Potgieter on 16 Apr 2020 1:30:00 PM

Remote work is on the rise in South Africa and the world. Why is remote work becoming popular, and how can organisations manage the transition?

Remote work is the ability to produce work output while away from the regular workstation, warehouse, store, or office. It’s also known as telecommuting, teleworking, mobile work, or working from home. Remote work has always been hindered by the reliance on technology that tethered workers to their office or servers with desktops and cables. Fortunately, communication technology has advanced enough to enable a worker to access all company resources from any place, especially if it has a network.

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Topics: Ask the expert

The 5 key things you should be getting from your IT department to keep your communications tech relevant

Posted by Freddie Potgieter on 01 May 2019 11:00:00 AM

Technology is evolving all the time and it is paramount that businesses keep up with the latest tech in order to remain relevant and one step ahead. But what many executives may not know is that the IT department of a company should play an important role in keeping communications tech relevant.

As technology continues to develop at an unprecedented rate, it is now more important than ever to be proactive when it comes to your communications strategy and technology. While you may think that this should all come from an executive level, it is imperative that your IT department plays an integral role. Here’s what you should be getting from your IT department in order to keep your communications technology updated and relevant.

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Topics: Collaboration Solutions

How to achieve effective internal communication across your organisation

Posted by Freddie Potgieter on 20 Feb 2019 11:00:00 AM

A culture of open and effective communication thrives inside a company when a clear communication strategy is exercised by top management through efficient communication tools.

The Holmes Report, which surveyed 400 companies in the US and UK, showed that companies with ineffective internal communication structures suffered total losses of $37 billion for the year due to misunderstandings between employee. This included actions or errors of omission by employees who were misinformed about company policies, business process, or job functions. But the report also highlighted the positive effects of open communication. Companies with leaders who effectively communicated to their employees produced a 47% higher return to shareholders over a five-year period, compared to those who neglected communication.

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Topics: Collaboration Solutions

Pain of change: How Nashua Communications demystified the Digital Transformation Journey using Skype for Business in a large municipality [CASE STUDY]

Posted by Freddie Potgieter on 13 Feb 2019 11:00:00 AM

With an excellent Adoption and Change Management strategy, we helped a local municipality to implement a technology strategy to save them both time and money.  

As part of the 4th Industrial Revolution, our South African ICT landscape has a clear understanding of Digitisation and Business Transformation. As a trusted unified communications expert, Nashua Communications proactively partnered with Microsoft to assist a large local municipality to demystify the Digital Transformation journey.   

The project goal was to prove that Skype for Business can assist in resolving departmental collaboration challenges (outlined in more detail below), save time and money, and increase adoption of an application where the usage measurement didn’t drive a positive return on that investment. 

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Topics: Case Study, Adoption and Change Management

Why B-BBEE and learner advancement are so important to Nashua Communications

Posted by Freddie Potgieter on 21 Nov 2018 11:00:00 AM

Having recently achieved a new B-BBEE rating, we explain what it means to us here at Nashua Communications to empower our employees and the broader community.

We recently received a level two B-BBEE (Broad-based Black Economic Empowerment) certification. This form of economic empowerment was initiated by the South African government in response to criticism that the empowerment instituted during 2003/2004 was too narrow-based. Out of the eight levels, level one is the highest a company can achieve.

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Topics: Nashua Heritage

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