Due to the sheer volume of notifications, many people simply choose to ignore them. By using AI and machine learning, notifications can be tailored to suit individual behaviour so that the right message can be delivered at the right time. Here’s how AI and machine learning are changing the notification, and therefore business, landscape.
Push notifications are constantly improving due to technological improvements and audience segmentation that relies on geographical location or dynamic messaging. Last year Gmail introduced AI lead notifications that will only send high priority notifications and nudge reminders for important emails. Despite this, many end users view notifications as a hassle that imposes on their privacy rather than a useful tool that is meant to enhance their user experience. End users ignore notifications if the messaging is too technical or if they fail to realise the importance of keeping a system up - to - date.